When we first entered the UAE market, we quickly recognized the unique challenges that distinguish this emerging market from more established ones like those in the UK, the United States, Switzerland, and Moscow. In those regions, the service sector is marked by fierce competition and a deep-seated commitment to quality, care, and responsibility. This insight fueled our determination to build a solid reputation in the UAE—something we understand is hard to earn and easy to lose. At SONA Holding, we leverage our expertise in real estate management, business consulting, and corporate secretarial services to deliver unparalleled quality. With significant personal investments in the region and a deep understanding of the importance of reputation in the Middle East, we approach every client relationship with the utmost care and professionalism.